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Whether it’s news, a feature or something in-between, journalists always want to know what’s happening to who, where, when, why and how.

Humans are visual creatures. Photography, therefore, matters in PR. The simplest of images are often a must for a B2B journalist.

Last summer in the UK we had a heatwave, this summer not so much! But whatever the weather, summer is a great time to take stock and prepare

News. There’s loads of it about these days. But that doesn’t always mean people are wise to what makes a good story.

Case studies are a cornerstone of B2B comms. They illustrate just how well a company serves its clients.

Whether you are taking your first steps into PR for your business, or looking to ramp up efforts, here’s some key things to consider.

It’s an odd time of year and one that has long been ignored. Why? Because it’s the bit between Christmas and New Year.

Thought leadership articles are the rocket fuel for content marketing campaigns & remains a powerful way to secure media coverage.

Whatever your background, experience or job title there are five key things you should keep front of mind when speaking to the media.

For years, the role of PR has been under pressure to generate a commercial outcome and generate leads. The response?

I’m not one to shout about my politics. If I did ever open up about it, you’d soon find out I’m...