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Five not 10 is three. How is that possible? They say time flies when you are having fun and that is true here.

Research is not a new concept. Yet, time and time again, it proves to be a valuable tool for creating media-worthy headlines.

In PR, a byline, also referred to as an opinion piece among other terms, describes a long-form article usually attributed to a key expert...

Newsjacking is all about speed. The key is to be timely and offer insightful perspectives that resonate with your target audience.

The PRWeek Top 150 isn’t just another industry ranking. It’s a badge of honour...

There’s no doubt about it, quantum will be the ‘next big thing’. It's no longer a distant future, but a rapidly approaching present.

I’m Anna, Associate Director and the newest recruit to the Five not 10 team.

Unless you’re already part of it, the world of quantum technology is hard to fathom. So how can these businesses solve their PR challenges?

AI for B2B PR. What a headline. I never imagined I’d use three acronyms like that in quick succession. There’s a first time for everything.

there’s more to the sell-in journey than just keeping it simple...

This time of year, there are a few things you’re guaranteed to hear. But what does 2024 really hold in store for the PR industry?

The industry may be constantly evolving but our values remain the same. Here's five times we lived by our agency values in 2023.