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Whether it’s news, a feature or something in-between, journalists always want to know what’s happening to who, where, when, why and how.

Humans are visual creatures. Photography, therefore, matters in PR. The simplest of images are often a must for a B2B journalist.

Where has the time gone? It’s as though I’ve blinked, and my first month at Five not 10 has whizzed right by me.

By Pat Southwell and Lynsey Barry: It’s been a year since Five not 10 launched. We were soon named as one of the new UK PR agencies to...

Last summer in the UK we had a heatwave, this summer not so much! But whatever the weather, summer is a great time to take stock and prepare

News. There’s loads of it about these days. But that doesn’t always mean people are wise to what makes a good story.

An interview with Noah Sproat (age 15): This week we’ve had some extra help in the (virtual) office. Noah Sproat has joined us from his...

Case studies are a cornerstone of B2B comms. They illustrate just how well a company serves its clients.

Whether you are taking your first steps into PR for your business, or looking to ramp up efforts, here’s some key things to consider.

It’s an odd time of year and one that has long been ignored. Why? Because it’s the bit between Christmas and New Year.

Some of our clients have worked with PR agencies before. Some haven’t. But they tend to all ask the same thing “How does it work?"

Thought leadership articles are the rocket fuel for content marketing campaigns & remains a powerful way to secure media coverage.